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Why Artists Have To Be Lifestyle Brands
Marketing Your Music Shouldn't Be a Chore
10 Elements of an Influential Brand
Influential Brand Elements: Evangelism
Influential Brand Elements: The Power of an Enemy
Influential Brand Elements: Vision
Influential Brand Elements: Rituals
Influential Brand Elements: Storytelling
Influential Brand Elements: Community
How New Artists Can Begin Developing Their Brands
Why Content Marketing is a Natural Fit for Artists
Case Study: An Analysis of Kami's Album Release Strategy
Every Artist is a Media Company
Cohesion: From Music to Marketing